THE DESIGNER'S MIND
How your own psychology shapes what you design
MINDING THE DESIGN
How interface mechanics shape perception and behavior
THE USER'S MIND
What users bring psychologically before they ever touch your product
- Users Don't Think in Tasks 21
- Users Want Now, Not Later 22
- Your Users Are Lying to You 23
- Users React, Then Rationalize 24
- Users Will Hate Your New Design 25
- Your Design Doesn't Translate 26
- Old Habits Beat Better Products 27
- More Options Make Users Quit 28
- Users Will Ignore You 29
- Your Design Made Them Quit 30
THE ORGANIZATION'S MIND
How the system you work inside shapes what gets shipped